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Buy Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum S.) Reissue by Judith Williamson (ISBN: ) from Amazon’s . Judith Williamson. · Rating details · ratings · 5 reviews. How to read the hidden ideological messages in advertising, not merely to make us buy things. Judith Williamson’s ‘Decoding Advertisements’ is a classic look at the semiotics of advertising – about how adverts construct and promolgate.

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Irene Hoffman rated it it was amazing Jul 22, Or maybe they advertisrments the curves of the jetty, and this makes them feel positive about the thing they see at the same time the logo of the tyre manufacturer.

Anyway just read this book, let it be a file in your cake.

It wanders off into a lot of esoteric philosophy, and, worse yet, the ads shown are from the original publication date, ! Just a moment while we sign you in to your Goodreads account. Open Preview See a Problem?

Shawn rated it really liked it Dec 28, And always position your phallic objects thusly I can scarcely even put it all into words. For example, her A10 ad, with a woman cradling a man’s head at her breast, his mouth gaping open like a baby.

She decodes ads with a virtuosity that is truly breathtaking. English Choose a language for shopping. But the advertisers know that you know this is horseshit. Thanks for telling us about the problem. Only an academic would be so devoid of horse sense. Page 73 This is why ideology is so hard to pin down or unravel: Olga Buzan rated it it was amazing Sep 21, Then the graphics aren’t great, for a book devoted to analyzing graphics, the repro’s are too small, in the margins, and only in black and whilte that last particularly irritating in her section on use of color.

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Page 60 Absences and jokes are not fundamentally different features of advertising. The one thing we all know about ads is that they tell lies — so, how is it that we get fooled by these ads so consistently?


It is the social stigma of not having the williamsom radiant and vibrant family in the street that the product promises to over come that is really selling the product — not the overt truth claim itself. I think the seller chose correctly when grading it as merely Fair to Good. Page 32 This can be clarified as follows: Till the whole class of influences talked about is demonstrated to be in operation, why should I believe these analyses of adverts are any more than psychoanalytic-spook stories?

The other thing that this book had me thinking about was the Marxist idea of alienation. With every passing day, the world is more awash in nonsense. Another beef I have is that sometimes even her “wheels to the pavement” text offset paragraphs deconstructions of the sample ads seem to pull punches sometimes. I agree with the other reviewers here.

Decoding Advertisements (Ideas in Progress): Judith Williamson: : Books

Do the qualities of the jetty occur to us and transfer to the tyres? I thought this book would help but it absolutely did not. Helps to understand this stuff as it is constantly being bombarded on you from cradle to the grave and definitely shapes vast majority of peoples mentality. Jude Brigley rated it it was amazing Mar 06, If you are a seller for this product, would you like to suggest updates through seller support?

Nina rated it really liked it May 02, It may even actually say what it has to say by not saying it. Judith is clearly very knowledgeable. Creating artificial wants and needs and creating a certain ideological worldview of mindless consumers.

Page So the basic structure of ideas surrounding advertising is, in fact, that of dishonesty and exploitation. Felt truly invigorated by this read. Ideology and Meaning in Advertising. It is a pleasure to witness and, although this book is getting on — it was first published in — like the other books mentioned above, it still has so much to offer in helping to understand advertising.

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It looks onwards, into the mirror which seems to reflect that background of nature, but only succeeds in bring into focus the image of society itself. This book covers the primary basics you need to begin to see through the Matrix in which you are caught. Page 53 What the advertisement clearly does is thus to signify, to represent to us, the object of desire. Page So the movement is all in one direction: But what I really want to know is, apart from Williamson’s type of ‘outsider’ purely academic analysis, how explicitly are students of marketing and advertising, who end up as professional creating this stuff, taught how to use these precise languages of form and text and so on, that enable them to bore a chunnel right into the base of your brain?

Arrived quickly but with completely different cover art, foxed edges, and a previous owner’s handwritten and occasionally misspelled, IIRC commentary and highlighter marks on nearly every page. Maybe by reading this you will get my point. Judith Williamson is a flag on the fantastic semiotics black run. I mean does a Professor stand up somewhere with some textbook and say “Now students, remember to always pose the woman with her legs spread in the center of every shot, while making it appear natural and accidental.

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