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Pralhalad correctly identifies lack of education, corruption and the size of the informal sector as barriers for development and doing business, he then oversimplifies a lot on how to overcome these key issues, and again, an isolated Indian case is used as the magic formula to solve the problem through information technology.
Builting self-esteem and entrepreneurial drive at the BOP is probably the most enduring contribution that the private sector can make. Amazon Inspire Digital Educational Resources. Prahalad’s breakthrough insights in the original edition of The Fortune at the Bottom of the Pyramida wide variety of firms are identifying, building, and profiting from new markets among the world’s poorest people–while at the same time helping eliminate poverty and human misery.
REcommended as food for thought.
Pyramjd is a globally recognized management thinker. To get the free app, enter your mobile phone number. The cases are very unique, islands of excellence, and with limited potential for a population the huge size of the BOT to bail out of poverty in significant numbers.
How Strategy Really Works. The End of Poverty: The examples given by the author were viable businesses, but they were focused on serving their customers, not on making a fortune.
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He identifies all manner of adjustments, accommodations, and yes sacrifices each of the “players” – MNCs, NGOs, and the poor themselves — must be willing to make to ensure the success of the process. His vision is bold, indeed of global proportions. Pearson Education India 1 Jan. Of special note is the fact that the various stories are told almost entirely from the perspective of BOP consumers, the so-called poor.
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Moreover, it must “also focus on the need for 30 to times improvements in price performance. Often if you try to pay upfront, there is no discount. Amazon Second Chance Pass it on, trade it in, give it a second life. What else must be done?
Even if the need is only for 10 to 20 times improvement, the challenge is formidable.
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In my view the book proposes a very helpful approach to fighting poverty, devoid of the usual paternalistic assumptions. WHile I cannot do justice to Prahalad’s model, which is presented in the first part of the book, there is much of it that deserves scrutiny.
Page 1 of 1 Start over Page 1 of 1. Product details File Size: Given the importance and the urgency of the various issues which Prahalad explores so brilliantly in this book, there seem to be no acceptable alternatives to the approach he proposes.
Get to Know Us. Prahalad is extremely optimistic. Next, he carefully and eloquently examines 12 case studies which involve a wide variety of businesses, each an exemplar of innovative practices, “where the BOP is becoming an active market and bringing benefits far beyond just products to consumers.