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unique staffing choices. In this lesson, you’ll learn about ethnocentric staffing, regiocentric staffing and geocentric staffing. A short quiz follows. Ethnocentrism is pre- dominantly a home country orientation. Ethnocentric Polycentric Regiocentric Geocentric Management orientation. EPRG model, sometimes called also EPG model, is used in the international marketing. It was introduced by Perlmutter (). The strategy of.

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If product knowledge is crucial, then ethnocentrc nationals, who have ready access to corporate sources of information, can be brought in. With that said, geocentrism is etynocentric ideology that must be accepted by any corporation operating globally in order for any sort of success and long term stability to be attained. Knowing where your organization lies under these three headers is important, geocengric you happen to find your company under just one or perhaps a combination of two or three.

Instead, they want to operate as a cohesive unit, just as a company would that is operating in just one country. An H-1B alien may work for any petitioning U. More specifically, the focus of selection for international regiocntric normally includes cultural adaptability, strong communication skills, technical competence, professional or technical expertise, global experience, country-specific experience, interpersonal skills, language skills, and family flexibility.

Since we are talking in the context of business, we will be talking about business ethics and corporate grocentric When a company follows the strategy of choosing only from the citizens of the parent country to work in host nations, it is called anethnocentric approach. For your own organization, it will be important to think through these options before moving in the direction that best fits your needs.

The selection criteria for international jobs usually revolve around the five core areas of behaviour, attitudes, skills, motivation and personality. Each have unique characteristics that could make or break a company.

The EPG Model

Columbia Journal of World Business 1: Ethnocentric staffing means to hire management that is of same nationality of parent company. This in turn could cause a lack of flexibility and local responsiveness. November Learn how and when to remove geocentrc template message. When they look to new markets they rely on what they know and seek similarities with their own country. Job Sites in Australia.


For international recruitment, especially on foreign soil, organizations generally use manpower agencies or consultants with international connections and repute to source candidates, in addition to the conventional sources. H-1B workers may be employed temporarily in a specialty occupation or as a fashion model of distinguished ability.

In this case, it would be important for a firm to re-align its focus in order to ensure that it is correctly representing the firm’s focus. K Sudarshan, managing partner — India at EMA Partners, is currently running global searches for CXO-level executives in engineering industry across operations, safety, process excellence and quality functions.

As is usually the case, there are positives and negatives to be seen with this pattern.

Natives of European countries are used to manage the Italian subsidiary. It can be difficult for any organization to maintain its focus and direction, but that is especially true of firms that do business on an international level. The recruitment process in this method involves four stages: In this context, ethnocentrism is the view that a particular ethnic group’s system of beliefs and values is morally superior to all others.

A polycentric approach “gives rise to the problems of coordination and control. Approaches to Recruitment in IHRM Though the general aim of any recruitment policy is to select the right people for the right task at the right time, the HR department of international companies may adopt one of the following three specific approaches available for recruiting employees for global operations.

Retrieved from ” https: The regiocentric approach is adaptable to the company and product strategies. IRCA also prohibits employers from discriminating in hiring, firing, recruiting, or referring on the basis of national origin or citizenship status.

The overseas entities send in their representatives from various departments to share best practices being followed by various entities all over the globe.

It is against that backdrop that the EPG model comes into focus. For certain professions, there is a dearth of talent in the country. What is accepted as a permissible way of treating employees in the United States, the home country, may not be acceptable to Chinese employees, in the host country. Because a strategy based mainly on one of the three elements can mean significantly different costs or benefits to the firm, it is necessary for a firm to carefully analyze how their firm is oriented and make appropriate decisions moving forward.


Ethnocentric staffing means to hire management that is of same nationality of parent company. Ethnocentric attitudes can be seen in the organizations communication process. These include an organizations headquarters that’s decision-making authority is relatively high. Indian Information Technology companies supported nearly 2. An H-1B alien may work for any petitioning U.

EPG model – Wikipedia

Tripathi cites non-availability of local talent for critical roles as the reason for the increase regiocentrlc expat hiring. The process is laid down between local entity and global teams and then those processes are monitored and administered.

All articles with dead external links Articles with dead external links from November Use dmy dates from October Wikipedia articles with style issues from November All articles with style issues All articles with links needing disambiguation Regiocentic with links needing disambiguation from September I am a mother of a lovely kid, and an avid fan technology, computing and management related topics.

Natives of European gsocentric are used to manage the Italian subsidiary.

EPRG Framework

However, there are certain aspects of the business life in which ethnocentrism and polycentrism are more adequate models to follow, but functional smoothness and success in both home and host countries is dependent upon upper managements ability to select individuals who are world orientated as opposed to home or host country centered.

Therefore, knowledge that could be beneficial across all regions is lost, and subsidiaries could be worse off than if they had obtained the knowledge. Ethnocentric – It is when a global business situated overseas, employs staff members from their home country of the global business.

There are both positives and negatives to running an organization in an ethnocentric manner. A regiocentric organization sees similarities and differences in a world region, and designs strategies around this.

It is a natural tendency for people to act ethnocentrically because it is what they feel comfortable with. Can someone please explain ethnocentric, polycentric geocentric Ethnocentric, Polycentric and Geocentric are a global business’s staffing system.