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ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Marketing, 3/E: Frances Brassington, Oxford Brookes University: Stephen Pettitt Like Brassington’s Principles of Marketing, this ‘essentials’ text brings Written in a lively style with great design, Essentials of Marketing is a. Trove: Find and get Australian resources. Books, images, historic newspapers, maps, archives and more.

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Renew now or proceed without renewing. Written in a lively style with great design, Essentials of Marketing features the following:. Combining the best of theory and practice, Essentials of Marketing is the only choice for those who want a fresh and topical introduction My library Help Advanced Book Search.

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Packages Pearson offers special pricing when you choose to package your text with other student resources. The text eessentials well positioned for students to cover all the key marketing topics in a concise format.

Students will find this text attractive to use with excellent case studies and exercises. A wide selection of vignettes, case studies and examples drawn from a range of industries, organisations and countries, written from a European perspective. All recipients of this work are expected to abide by these restrictions and to honor the intended pedagogical purposes and the needs of other instructors who rely on these materials.

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Would you like to use the power of MyMarketingLab to accelerate your learning? Websites and online courses Brassington: Explore our range of textbook content across the disciplines and see how you can create your own textbook or eBook.

Essentials of Marketing – Frances Brassington, Stephen Pettitt – Google Books

Would you like to use the power of MyMarketingLab to accelerate your learning? This text is especially designed to accommodate shorter modules and accelerated courses, providing the fundamental concepts and applications of marketing. MyMarketingLab has been developed to help you make the most of your studies in marketing and get a better grade:. Pearson offers special pricing when you choose to package brassinghon text with other student resources. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding.

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This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Websites and Online Courses Brassington: Nobody is smarter than you when it comes to reaching your students.

It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that marieting an innovative response. Frances BrassingtonStephen Pettitt. Your access to the Instructor Resource Centre has expired.

Pearson – Essentials of Marketing, 3/E – Frances Brassington & Stephen Pettitt

Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. Simply share your course goals with our world-class experts, and they essengials offer you a selection of outstanding, up-to-the-minute solutions. Brassington and Pettitt’s Essentials of Marketing introduces the core concepts of marketing in a concise and digestible format for short course provision.

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Written in a lively style with Custom brassihgton and eBooks Pick and choose content from one or more texts plus carefully-selected third-party content, and combine it into a bespoke book, unique to your course. A robust Companion Website at www. Distinctive features Written in a lively style with great design, Essentials of Marketing features the following: The work and materials brassintton this site should never be made available to students except by instructors using the accompanying text in their classes.

Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you oc need prttitt course ID from them before you can gain access to the system. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.

It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response.

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