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Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and. Authors: Trevor van Gorp ยท Edie Adams Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user. Design for Emotion. Trevor van Gorp and Edie Adams. DOI: / Design for Emotion is.

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Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people.

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Common terms and phrases A. Design for Emotion introduces dexign to the why, what, when, where and how of designing for emotion. To begin her career at Microsoft, Edie led a team in the research of physical, cognitive and emotional interactions of people and products for Microsoft Hardware and Strategic Business Divisions.


Her innovations have been recognized with over 50 US patents. Selected pages Title Page.

Edie is trained in occupational ergonomics, product design and design research. ElsevierJul 6, – Computers – pages. Trevor van GorpEdie Adams.

Design for Emotion – Trevor van Gorp, Edie Adams – Google Books

My library Help Advanced Book Search. Explains the relationship between emotions and product personalities Details the most important dimensions of a product’s personality Examines models for understanding users’ relationships with products Explores how to intentionally design product personalities Provides extensive examples from the worlds of product, web and application design Includes a simple and effective model for creating more emotional designs.

Other recent works include contributions to Deconstructing Product Design by William Lidwell and articles for Boxes and Arrows, a noted industry web magazine. The conscious and unconscious origins of emotions are explained, while real-world examples Trevor is the author and editor of affectivedesign.

This isn’t just another design theory book – it’s imminently practical. His master’s thesis focused on developing an understanding of how emotion affects and is affected by design. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing.


Presently, trrvor helps his clients develop more usable, useful and pleasurable websites, applications and products as the principal of Affective Design Inc.

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The conscious and unconscious origins of emotions are teevor, while real-world examples show how the design you create affects the emotions of your users.

Formerly a user experience consultant at nForm User Experience, a leading Canadian User Experience firm, Trevor created information architecture, performed interaction design and conducted user research and usability evaluations for clients like the City of Edmonton, Comcast, Ancestry.

He holds a M. Design for Emotion introduces the A. Contents 1 Why Design for Emotion?

Trevor has given presentations on the topic of designing for emotion at conferences both in North America and internationally. Account Options Sign in.