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I must say, Buy-ology saved me from finding harder in business section at bookstores. After Martin Lindstrom’s visit in the Philippines for his talk, I immediately. In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study. now. With the support of 20 leading scientists, Martin. Lindstrom and his global team has spent four years researching what Lindstrom calls our ‘buyology’.

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When we see people that look like models, we believe that people must be selling us lies. The result Those who viewed the happier face poured more drink and were willing to pay almost twice as much for the drink as those who saw the unhappy face. Those reading this book for insight into the world of neuromarketing will be disappointed.

With each new topic and chapter, the author blathers on about how you’re going to be totally amazed and shocked by what he has to tell you about the mysterious, murky happenings within martn brain and how it forces you to buy a new iPod or bag of Doritos.

I counted 39 occasions in which Lindstrom boasts of basically having invented a new science — neuromarketing — and how his book will usher in “an almost Aristotelian shift in thinking. I admire Lindstrom for undertaking the writing of it himself; I’m sure he had help but I would buy that he did most of the work.

Wouldn’t you like companies to make things that you’d LOVE? Apple Audible downpour eMusic audiobooks. Other companies have also begun incorporating traits of religion and lindstrpm into their products, e.

Or think about a rock. Ultimately, our brains are so oversaturated by advertising that we block it.

Respondents involved in tests to gauge brain activity in relation to anti smoking warning labels, were required not to smoke for a total of four hours although it is unclear at what point this timeframe kicked in. Leave a Reply Cancel reply Enter your comment here My library Help Advanced Book Search. The answers to such questions should show pretty readily if a technology can honestly be considered neutral or not. Written like a fast paced detective novel, “Buyology” unveils what neuromarketers know about our decision making so we can buy and sell more insightfully.


Can other senses — smell, touch, and sound — be so powerful as to physically arouse us when we see a product? Read it Forward Read it first.

Buyology – Wikipedia

For instance, one part of the book is about rituals. Well, according to Buyology– it wasn’t my fault. Despite government bans, does subliminal advertising still surround us — from bars to highway billboards to supermarket shelves?

As the camera pans around to the back of her head, you see what is making her smile, what perhaps she is thinking. Dopamine is a chemical released in our brains which makes us feel a surge of happiness.

LitFlash The eBooks you want at the lowest prices. Return to Book Page. This book lights the way for smart marketers and entrepreneurs. How much do we know about why we buy? I am surprised with the results of his research, and it’s good to take into consideration the possible effects of advertising strategies to consumers.

No trivia or quizzes yet. The sounds were played in a 10 minute series alone, followed by the images alone and then slides where a sound was played along with the image displayed. The experiment 60 participants were divided into 2 groups, two of which watched an episode of Sex and the City where the characters discussed their sexual prowess, and the other two groups watched an episode of Malcolm in the Middle.

James says 10 years ago. Rather, they appear mainly to substantiate the ideas he laid out in Brand Sense prior to conducting all this research. Jul 30, Tiny Pants rated it did not like it Shelves: I was not disappointed. Cingular are mentioned each time callers call in to vote for their favourite contestant and Ford are the sponsoring brand features in ads during the break.

Buyology by Martin Lindstrom | : Books

Refresh and try again. This book also helped in understanding my own buying behavior. It’s an interesting marhin, but definitely not as groundbreaking as it’s made to sound in the first few chapters. For one thing, activating a craving is different to reflecting on it, which is again different to making a decision to act on it.


Buyology: Truth and Lies About Why We Buy and the New Science of Desire

But as bad as all that is, it’s not the worst thing about this bad book. The results Results showed that after having watched American Idol, the brands featured were remembered afterwards and served to inhibit memory lindstrok the other brands.

Lindstrom’s book reads more like a piece of fiction! I normally love books about consumer psychology Linestrom A Reply Cancel Reply. By page 16, I didn’t care enough about the subject to keep going.

And the research was largely funded by the big corporations who will use the technology to develop products. The real purpose of the book appears to be the promotion of the author’s own self-reported status as a marketing guru but truth be told, Lindstrom does have some interesting information to impart. In summary, I would say that although neuroscience may well have much to offer, I think we would do well not to toss linsstrom baby out with the bath water.

The correlation between branding and religion is quite interesting, and so is the idea of “creating rituals” Sense of Belonging 2. Apr 29, notyourmonkey rated it did not like it Shelves: All products in the future will be branded using brain scans prior to introducing them to the market but this will be initially very expensive and time consuming.

He makes a lot of money and his opinions are highly regarded in his field!