Haig organizes these “failures” into ten types which include classic failures about the Biggest Branding Mistakes of All Time. Front Cover. Matt Haig. Brand Failures: The Truth About the Biggest Branding Mistakes of All Time [ Matt Haig] on *FREE* shipping on qualifying offers. This book is a. Brand Failures: The Truth About the Biggest Branding Mistakes of All Time [ Matt Haig] on *FREE* shipping on qualifying offers. What do.
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Most helpful customer reviews on Amazon. Magt easy, of course, to say when a brand has failed, but it’s much harder to say WHY the brand has failed. Jul 06, Anh rated it really liked it Shelves: There are no discussion topics on this book yet.
To get the free app, enter mobile phone number. This packaging included a picture of a baby boy on the label. Well… because of this.
Brand Failures : The Truth About the 100 Biggest Branding Mistakes of All Time
Pepsi AM Because its name dictated when the product should be consumed, the market size was restricted to specific-occasion usage. No eBook available Amazon. A tour of Failurfs Haig’s fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand. More recently he has carried out mobile marketing consultancy for several companies and has researched and written extensively on the subject.
Did “Earring Ken” really fail because his ‘alternative’ approach to masculinity alienated homophobic parents, or did he fail for the same reason that Ken sales have traditionally lagged behind Barbie – because little girls care more about the doll they can project upon?
Brand Failures: The Truth about the Biggest Branding Mistakes of All Time by Matt Haig
It’s not just smaller, lesser-known companies that have launched dud brands. There is much more to them than that. Classic failures; Chapter – Some of the biggest brands – from Coke to British Royal Post – failed miserably due to various reasons.
From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, it reveals what went wrong in every case and provides a valuable checklist of lessons learnt for each. I will recommend it for educational purpose, though some of the brands name are from so long ago that I hardly know them, it would be better if there is another book on more-current failing brands.
He also looks at acknowledged brand mistakes made by successful blue-chip companies and some lesser-known but hilarious bombshells.
May 17, Ana Mardoll rated it liked it Shelves: An idea that never caught on isn’t always a blunder. Review “Anyone with a failjres interest or involvement in brand management should read this book.
Some examples were British, and those obviously didn’t trigger memories for me. In the s, for instance, Dodge produced a car marketed for women: Sometimes why things fail seems to make no sense whatsoever. A must read for those who wish to join an MBA course. The book was written in so it is almost a decade old, so you wouldn’t get to read anything about recent corporate fai We love failures. He reveals what went wrong in every case and provides for each a valuable checklist of lessons learnt, categorized as: Especially liked how each case study had a little “lessons” section at its end to give you big points to come away with – I learned a lot.
Reviews The Financial Times An entertaining and useful read. Rebranding failures; Chapter – Sometimes why things fail seems to make no sense whatsoever.
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I actually found Brand Failures to be more interesting than Brand Successes. Some of the lessons conflict: Ebooks are subject to sales tax in many regions, including all EU countries.
But Shakespeare makes us realize that even limes are not just eatables expressed in numbers. But as it happens, he contradicts himself many times doing so. As a ready crib for the most famous brand foul-ups, this book is hard to beat. Keep it close as you dicide what to do with your own brand. Goodreads helps you keep track of books you want to read.
As is why brands fail. A really enjoyable and informative read that summarizes briefly notable cases of branding mistakes in the last few decades. Recent example of bad brand naming would be the movie John Carter. First, there was the taste issue.
Yes, they are all global giants striding successfully across the world, but what they are less recognized for are all those branded products they’ve launched that have bombed–spectacularly and at great cost.