Documents Similar To Balaure Marketing. Balaure – Marketing. Uploaded by. iulia – andreea · Balaure Marketing. Uploaded by. Dragoș Porumb · 2. C-âtoiu, I. References Armstrong, G., Kotler, P.: Marketing. An Introduction, 12th edn. Pearson Education, Inc, New Jersey () Balaure, V., C ̆atoiu, I., Veghes. Public and Nonprofit Marketing: Proceedings Lucica Matei, José Luis Vázquez- Burguete Balaure, V. et al. (), Marketing, ediţia a II-a, Uranus, Bucureşti 2.
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In most cases, communication has the following main objectives: Briefly, marketing should be used as a complement of the management activities.
This strategy seeks to sell some parts of the organization that have negative effects on the available resources. Currently, it was concluded that communication contributes significantly to the management of buying process, covering not only the pre-buying phase but also the buying phase per se [ 9 ]. Open in a separate window. The limits of the instruments [ 8 ].
The management of external marketing communication instruments in health care services
Therefore, the following instruments offer the possibility to measure the efficiency of an external communication campaign in a health marketinf organization [ 8 ]:. Abstract In order to become known and attract consumers, a health care organization has to develop suitable external communication campaigns.
This type of strategy seeks to maintain the position gained on the market. This article has been cited by other articles in PMC.
Technopress Publishing House; A graphic representation of the activities can be achieved at all levels with the help of the Gantt Diagram. Nonetheless, when a health care organization wants to communicate with its consumers, this may happen on two strategic directions [ 9 ]:.
Public Relations are direct contacts with different categories of public on different themes, which occur during congresses, symposiums, workshops, interviews, and press releases.
In the absence of scientific methods, the Romanian organizations have higher risks of coming across many issues, as for example [ 7 ]: Nonetheless, when a health care organization wants to communicate with its consumers, this may happen on two strategic directions [ 9 ]: In the new context of globalization, the health care management marketing of services has the following functions [ 2 ]: The matrix anticipates a natural evolution of a campaign.
This strategy seeks to improve the market share on the expense of short-term profit. Strategii de marketing pentru produse Marketing strategies for products Cluj-Napoca: Management marketing characteristics and management marketing functions.
As such, internal communication is performed between departments or depending on the hierarchic position in the organization. The efficiency growth of external marketing communication through management instruments The message, which uses different external communication channels, is delivered with the help of campaigns. Author information Article notes Copyright and License information Disclaimer. Over time, marketing specialists struggled to measure the efficiency of communication campaigns, but they have concluded that the evaluation process is constantly changing.
Balaure-Marketing | Andrea Andreea –
The efficiency growth of external marketing communication through management instruments. Consequently, management instruments are employed to effectively evaluate the success of a campaign. Management marketing characteristics and management marketing functions Management marketing consists of a wide range of activities, such as analysis, planning, implementation, and control, which mainly focus on the creation, promotion, and outcome assessment, to satisfy the desired objectives of a health care organization [ 1 ].
Still, the classic management functions as described by the scientific literature can also be added to the above-mentioned functions [ 3 ]: The message, which uses different external communication channels, is delivered with the help of campaigns. The main objectives of the external communication strategies are the following [ 2 ]:. Subsequently, the investigation of the campaign elements are measured accurately and accordingly as long as it is performed with the help of management instruments [ 5 ].
Principiile marketingului The principles of marketing Bucharest: Press Publishing House; It applies to Cash Cows but only in the case of a higher impact on the financial resources of the organization.
In Romania, it was acknowledged that the degree of usage of mqrketing instruments from management is rather scarce when employed in the external marketing communication. This strategy seeks to raise the financial contribution in a short period of time. In addition, it may also be applied to Dilemmas and to Dogs.
A third type of communication also refers to the internal communication but occurs between managers and employees. An efficient communication is reflected in the development of a system of relations, which encompass the consumer expectations and the long-term interests of the medical unit. In order to become known and attract consumers, a health care organization has to develop suitable external communication campaigns.