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ATTITUDINAL EFFECTS OF MERE EXPOSURE1. ROBERT B. ZAJONC. University of Michigan. The hypothesis is offered that mere repeated exposure of the. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9, has been. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9,

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The results show that in the teaching of Economics, there should be a balance between providing a coherent theoretical framework together with behavioral aspects. This idea explains attachments to both animate and inanimate objects, and why sometimes it is hard to throw things away.

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Earn your certificate and save lives! Eleven out of twelve times, the character effecte liked better when it was in the high frequency category.

Bennett is available for interviews and public speaking events. Earn your certificates today! Scientific Research An Academic Publisher. In no way does mere exposure mean that something is more trustworthy or deserving of positive feelings. Knowing basic psychology can help you in all areas of your live, both personally and professionally. Fear not; this same irrational bias that has caused zajomc to form attachments to things you no longer have also works to efvects help you form new attachments!


This is a full college-level course. This type of thinking is biased, as it is both irrational and contradicts the classical theory of finance.

Mere Exposure Effect

Journal of Personality and Social Psychology, 9, Contact him directly here. The mere exposure effect is well established at this point. According to the classic Capital Assets Pricing Model CAPMwe would expect to receive a positive attitjdinal between risk and return of financial assets. An experiment was conducted in which each subject made both risk judgments and return judgments in regard to 25 domestic stocks chosen randomly from the Tel Aviv stock index.

Although both course options are self-paced, you can choose from self-evaluated and instructor-evaluated options. The aim of this study is to examine how this bias is affected by studying the CAPM in Finance entry courses. Finance education reduced the bias, but did not prevent it.

Mere Exposure Effect

Journal of Personality and Social Psychology9 2, Attutudinal. Zajonc conducted four experiments, each of which provided overwhelming to strong support for the hypothesis that mere repeated exposure of an individual to a stimulus object enhances his or her attitude toward it.


At what point does exposure not help with positive feeling? The subjects were then asked to rate how they felt about each character. This is a FREE course that will take only about 20 minutes.

When choosing a particular alternative from a number of financial assets, risk is an important feature. Modern EconomyVol.

A good financial asset has a high expected return and is considered low-risk, and vice versa.

The experiment included two treatments that differ in regard to the timing factor. Want to Understand the Mind and Other People? One explanation for this bias is the affect heuristic. Bo Bennett teaches both the Introduction to Psychology and Social Psychology courses to adult students, all around the world. Enter your name and e-mail address to quickly register and be notified of new entries.

Does this work in all situations? Attitudinal effects of mere exposure.