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Internet mengubah corak perjalanan pengiklanan dan penjualan dalam dunia perniagaan. Ia juga bukti sebagai alat strategik yang paling efektif dan. ABSTRACT. The influence of advertisement on the marketing of goods has attracted many industrial psychologist to study it more closely. Based on review of . Jurnal Komunikasi, Malaysian Journal of Communication Vol 34 Periklanan membantu “memindahkan nilai” dengan mewujudkan hubungan.

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Globalization has created interdependence of cultures and countries from around the world. This issue has generated a large interdisciplinary debate among scholars, advertisers and practitioners themselves. Abstract Globalization has created interdependence of cultures and countries from around the world.

Berdasarkan kajian-kajian lepas artikel ini membincangkan elemen-elemen psikologi dalam pengiklanan yang mempengaruhi pengguna untuk membeli barangan. Pebgiklanan Username Password Remember me. This suggests that advertising has a positive effect, but no significant effect on the purchase decision.

Pengaruh iklan terhadap pemasaran barangan telah menarik minat ramai ahli psikologi industri untuk melihatnya dengan lebih dekat. In fact, the glocal approach in their advertising creative is also prevalent. In fact, the glocal approach in their advertising creative is also prevalent.

EllenPsychology and Work Today: Article Tools Print this article. Babarsari 2, Tambakbayan, Yogyakarta Phone: The primary data were obtained through questionaire which was designed in accordance with the need of the research, interview, and observation.

The findings indicate that Malaysian television commercials have adopted mostly the local and global cultural identities in their advertising executions, pengikllanan compared to foreign cultural identity.

Jurnal Komunikasi ; Malaysian Journal of Communication. However, Universiti Teknologi Malaysia shall not be liable for any loss or damage caused by the usage pengiklwnan any information obtained from this web site.

To address this issue, television commercials are content analyzed in an attempt to examine how commercials in Malaysia tackled the issue, especially in balancing Western images and influences against the portraying of local identities. August 14, Journal article Open Access.

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Research finding show that advertisements of tagline, models, repetitions, motivation, age, education, income, and group reference wholly influence significantly toward to the attitude of this products. Email the author Login required.

This suggests that sales promotion has a significant influence on positf and purchasing decisions. The findings indicate that Malaysian television commercials have adopted mostly the local and global cultural identities in their advertising executions, as compared to foreign cultural identity.

In the context of advertising, globalization has influenced the national pengijlanan of a nation. Attitude to the product as the dependent variable. The purpose of this study was to determine how consumer perceptions of advertising and sales promotions conducted by the company, the influence of advertising on purchase decisions and to determine the effect of sales promotions on purchase decisions.

Pengiklanan dan penampilan budaya tempatan – UKM Journal Article Repository

The influence of advertisement on the marketing of goods has attracted many industrial psychologist to study it more closely. Among the factors that influence the effectiveness of advertising are i brand; ii the image of goods; iii the packaging of goods; iv music; v sex; and iv women.

August 14, DOI: Hence, knowing the organisation objective s and implementing the jhrnal appropriate strategies are essential to gaining success in the business world today, and probably more in the new millennium.

Hatta, adalah penting untuk mengetahui objektif organisasi dan pengiiklanan strategi yang paling wajar untuk mencapai kejayaan dalam dunia perniagaan hari ini, dan kemungkinan lebih lagi dalam abad baru. The selection of respondents as an object of research related to customer of PT.

Pengiklanan dan penampilan budaya tempatan

Antara faktor yang mempengaruhi keberkesanan iklan adalah i jenama; ii imej barangan; iii pembungkusan barangan; iv muzik; v seks; dan iv wanita.

They argued that all consumers of the world are motivated by the same wants and needs. Dengan memasukkan elemen-elemen psikologi, ia mampu mempengaruhi tingkah laku membeli pengguna.

In the context of advertising, globalization has influenced the national identity of a nation. Global brand is seen in the context of one product having the same brand name, with the same product design and the same advertising creative strategy being used and operated are as though there is only one single global market. Indeed, it is proving to be the most effective and influential promotional tool of the century by reaching millions of people every minute.

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Pengiklanan srategik: jenama global di Malaysia – UKM Journal Article Repository

By incorporating elements of psychology in advertisements, they seemed to be capable of influencing consumer purchasing behaviour. This website has been updated to the best of our knowledge to be accurate.

Abstract Globalization has created interdependence of cultures and countries from around the world. Global brand is seen in the context of one product having the same brand name, with the same product design and the same advertising creative strategy being used and operated are as though there is only one single global market. The differences between nations and cultures are ignored, and at certain circumstances, even being denied. To address this issue, television commercials are pengiklaan analyzed in an attempt to examine how commercials in Malaysia tackled the issue, especially in balancing Western images and influences against the portraying of local identities.

User Username Password Remember me. Data processing techniques are used to aid the data processing software SmartPLS.

On the other hand, another form of standardization, namely Asian standardization, has pengiklana found in the research findings as another strategic advertising form used by advertisers. This website has been updated to the best of our knowledge to be accurate. Mr Fazli Nafiah pengiklajan. Ia juga bukti sebagai alat strategik yang paling efektif dan berpengaruh dalam abad ini dengan menghubungkan jutaan orang setiap minit.

Axiata in Bogor with Slovin method, this research get respondents.