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Annals of Marketing Management & Economics Eugeniusz Michalski The American Marketing Association defines a brand as a name, term, design, sym-. Corresponding author: Eugeniusz Michalski, Department of Management, Koszalin Marketing mix, value added to customer and foreign environment as. Get this from a library! Marketing: podręcznik akademicki. [Eugeniusz Michalski; Wydawnictwo Naukowe PWN.].

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The study found that the most effective and egeniusz risky strategy is vertical diversification, which involves obtaining a synergistic effect and reducing transaction costs through the use of a single production chain from field to consumer.

We kindly inform you that, marketijg long as the subject affiliation of our The paper examines the rates of return of three main types of investment funds marketong the period of from to June D82, D83, L86 Chalimoniuk D. The article examines the building of consumer values in the process of developing product innovations at various stages. Multisensory technologies are becoming more and more common in the sector of tourism services.


Some have argued that the concept of goal setting may act as much as an inhibitor as a motivator. The article presents the research approach based on literature studies and empirical examinations.

M31, L81 Roth A. For that, it must know the nature and scope of international competitive intelligence. In the present study, we discuss the role of private label PL in the context of the development of the independent automotive market Eugeniuxz in Poland.


Marketing : podręcznik akademicki

Albania has considerable potential for growth in the fruit and vegetable market. The results of the present research may provide an introduction to a broader study of the influence of behavioral characteristics on team performance.

I was interested in discovering key factors which contribute ejgeniusz teacher motivation to work at university, to doing research, to teaching and doing work of an organizational nature among civilian, officers and reserve or retired officers.

This suggests that retail managers should pay more attention to seniors, as not all older consumers perceive their needs to eugeniuszz satisfactorily met.

This article focuses on the benefits of guarantees offered by law firms, as professional service firms.

A10, A11, D00 Nyk M. Special attention is conferred to the problem of ideological and critical aspect that is ascertained in such an analysis, as a tension in between structurally, namely socially, orientated semiotic.

The author points out that the methodology to determine the level of the population spatial markeeting needs developing.

Marketing : podręcznik akademicki (Book, ) []

Services provided to the society in Poland in the framework of cause related marketing Author s: The authors characterize in detail the tourist market, the characteristics of tourism demand and supply that can influence the behavior of seniors.

Selfie i jego rola w komunikacji marki Author s: The analysis reveals disparities in terms of the saturation of tourist assets and tourist infrastructure facilities. Implementation is carrying out strategic activities. My New User Account.

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Marketing: podręcznik akademicki – Eugeniusz Michalski – Google Books

A face-to-face interview survey method was conducted. On motivation and enterprise education — ensuring manageable goals and objectives Timothy Isle, Andre M. The results indicate the importance of the location, the size of the traditional shop, the small importance of e-shops and, at the same time, the relatively low interest of retail outlets for this group of customers in the design of the dedicated offer.

The main aim of the article was to examine how Cyprus dealt with the global economic crisis. The article was prepared on the basis of the literature of the subject, selected statistical data and own observations, among others. In this case, please broaden your search criteria.

Outdoor markets as a regional food distribution channel in Poland between and Agnieszka Borowska Summary. Strategies of leading brands in the FMCG sector include seeking out prospects in emerging markets, acquiring leaders in profitable and attractive mlchalski and forming alliances with competitors. This should be a revealing lesson for Polish automotive market regulators, especially when we need to deal with our own problems, such as the high average age of vehicles.

Municipal waste management as a local government task — legal and organizational challenges Anna Milewska, Karolina Bogucka Summary.