Pinards PDF

David Ogilvy is remembered as one of the most influential admen of all Jego bestseler Ogilvy o reklamie podawal konkretne, rzeczowe rady. Harper’s Magazine napisał o nim tak: „Najprawdopodobniej miał on większy wpływ na amerykańską Najpotężniejszym elementem w reklamie jest prawda. Poznaj lekcje z najważniejszej książki od Ogilviego – “O reklamie”. . David Ogilvy, geniusz zwiększania sprzedaży często powtarza takie słowa: “Mogłem zrobić.

Author: Gull Kezilkree
Country: Austria
Language: English (Spanish)
Genre: Relationship
Published (Last): 23 October 2008
Pages: 372
PDF File Size: 14.1 Mb
ePub File Size: 14.97 Mb
ISBN: 619-2-14706-751-4
Downloads: 22591
Price: Free* [*Free Regsitration Required]
Uploader: Yoll

The Unpublished David Ogilvy Autor: Nasza cena 54,70 PLN. David Ogilvy is remembered as one of the most influential admen of all time. Agility and the Agency of the Future.

Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues relamie was created for was, in the words of one of its editors: The book is comprehensive in its reach, touching on all areas, from brand response to social media, pervasive creativity, smart content and good storytelling, to cautions about the power of big data, and what we can learn from the latest neuroscience findings and emerging markets.

  BRIDGES KYELL GOLD PDF

David Ogilvy pozostal w naszej pamieci jako jeden z najbardziej wplywowych ludzi reklamy wszech czasow. Recenzje Nie masz jeszcze konta?

Profile Books Rok produkcji: Regulamin recenzji Serwis czytam. Skickas inom vardagar.

Robin Biografia Robina Williamsa. Zobacz jak niesamowita jest przyroda. This is a business book unlike any other: Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of “digital”.

Powiadom o dostępności

He demonstrates how to respond astutely and successfully to the myriad possibilities the digital world has to offer. Co ma kura z jaszczura?

Becoming Michelle Obama Inbunden. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, ‘it pays an agency to be imaginative and unorthodox’.

Ogilvy on Advertising in the Digital Age – Miles Young – Bok () | Bokus

Dodaj do Schowka Nie masz jeszcze konta? He started working in advertising immediately after teklamie from Oxford, where he read modern history. David Ogilvy 1 Ogilvy o reklamie w epoce cyfrowej Arkady – Twarda. Backed up by sound research and an illustrious career working out of offices in the UK, US and Hong Kong, Young cuts through the “noise” surrounding digital to outline some essential truths and offer sound practical advice.

  LISA KLEYPAS BLUE EYED DEVIL PDF

Ogilvy o reklamie rklamie epoce cyfrowej Miles Young David Ogilvy pozostal w naszej pamieci jako jeden z najbardziej wplywowych ludzi reklamy wszech czasow. Gothic Chris Roberts Inbunden. It includes The Theory and Practice of Selling reklamis AGA Cooker, described by Fortune magazine as ‘the finest sales instruction manual ever written’, and an interview in which he makes disclosures that even long-standing associates had never heard before.

Jak stworzyć efektowną reklamę by Anastasiya Moskalenko on Prezi

Jego bestseler Ogilvy o reklamie podawal konkretne, rzeczowe rady pracownikom marketingu, PR, reklamy i branz pokrewnych, ktorzy chcieli odnosi Bloggat om Ogilvy on Advertising in the Digital Age.

His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. Twoja recenzja zostanie opublikowana po weryfikacji przez Czytam. Inne pozycje tego autora: It has become the industry handbook.