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Alan Trachtenberg. The Incorporation of America: Culture and Society in the Gilded Age. (American Century Series.) New York: Hill and Wang. Reviewed Work(s): The Incorporation of America: Culture and Society in the Gilded Age. by Alan Trachtenberg. Review by: Helen Lefkowitz Horowitz. Source: . A classic examination of the roots of corporate culture, newly revised and updated for the twenty first century. Alan Trachtenberg presents a.

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A classic examination of the roots of corporate culture, newly revised and updated for the twenty first century Alan Trachtenberg presents a balanced analysis of the expansion of capitalist power in the last third of the nineteenth century and the cultural changes it brought in its wake. References to this book Reconstructing Womanhood: Written inthis book gives an interesting overview of US social and cultural history from the end of the Civil War through the beginning of the 20th century.

Sep 23, Enrico rated it liked it. Culture and Society in the Gilded Age American century series. Amwrica upon closer reading I will more fully understand the multifaceted meaning of “incorporation” that Trachtenberg employs and constructs.

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Trachtenberg’s use of the Chicago World’s fair in as a symbol for this competition is potent. Westward expansion, mechanization, the separation of labor and capital and the emergence of three classes – working, middle, and elite; the rise of the metropolis; political change and the emergence of parties of reform and protest; and the literature and the evolution of realism in fiction.

A large part of this displacement was technological expansion. Apr 09, Laura Houlette rated it liked it. This contrast draws out how by the end of the nineteenth century corporate culture displaced the republican culture of the founding and of Lincoln, perhaps the last major political figure representative of the Jeffersonian tradition, whose own Republican Party assisted in its downfall.

It is also one of the first books I’ve read that I purchased solely based on an Amazon. For example, in the chapter on urban life, Trachtenberg also talks extensively about the role of newspapers in creating a sense of alienation from the real by presenting contemporary events as spectacle.

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For this alone, the book is massively ambitions and, due to Trachtenberg’s scholarship, quite successful. That said, today it feels a bit dated and myopic– particularly on questions of race and class.

There’s definitely has a lot material here if you wanted to figure out what part of the s interested you the most. In rough sequence, industrialization led to the need for more raw materials, the rise of private corporations with shareholders, the proliferation of such corporations, the standardization of time, the government’s favorable business connections under successive Republican presidents, the shift from Americans laboring at home to consuming goods from stores, and the first efficiency experts.

An examination of how the processes Trachtenberg identities expressed themselves distinctly in different locales would provide a more complex and complete picture of the changes occurring at this time.

An interesting study of the factors which contributes to the transformation of the United States during the latter part of the 19th century. Excellent collection of essays on the Gilded Age and the United States’s transition from a regional to a national, industrialized economy. The book explains how the growth and the sheer novelty of large, dense cities tended to shroud them in mystery.

The Incorporation of America: Culture and Society in the Gilded Age by Alan Trachtenberg

The chapters also expand the bounds of the theme. Sign in via your Institution Sign in.

Truly fascinat I don’t share the author’s clearly socialist sympathies, but this book really defines the strengths and possibilities of cultural history. Culture and Society in the Gilded Age” was published in and reissued in with a new introduction and a revised bibliographic essay. Purchase Subscription prices and ordering Short-term Access To purchase short term access, please sign in to your Oxford Academic account above.

Return to Book Page. If I ever research or write about any of the topics Trachtenberg addresses, the extensive and updated bibliographic essay at the back of the book will be an excellent source for discovering secondary literature. In America’s westward expansion, labor unrest, newly powerful cities, and newly mechanized industries, the ideals and ideas by which Americans lived were reshaped, and American society became more structured, with an entrenched middle class and a powerful business elite.

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A fascinating look at the role that incorporation has had on the politics and culture of America. For example, the creation of time zones and the links forged between education and industry work to transform previous social norms into a new mechanical age.

The department store and the urban marketplace in general, with the help of advertising, which sought to obfuscate the relationship between production and consumption. Even if you aren’t interested in reading this book a search online for it will reveal the world of conflict that existed during the Gilded Age. Mar 28, Kristin rated it really liked it. Like there’s a lot of mentioning of the fight over who’s going to the architect of the Chicago World’s Fair.

This book examine the origin of the conflict between individualism and corporation; a conflict which “still persists”.

Interested more in the level of meaning and understanding, Trachtenberg performs rhetorical analysis of the era’s texts including visual art to discern how historical actors understoo “The Incorporation of America,” indeed anything by Alan Trachtenberg, is a classic text in American Studies. Please provide an email address. In each of these chapters, he identifies how signs of progress also included their opposite.

These forces competed to define the type of nation that America was and should be moving forward. Trachtenberg gets kind of lost here.